Blog
Tell it like TED: Storytelling Tips for Spreading Your Idea
By Dr. Steven Hayward & Cesar Cervantes
It’s no secret that the most powerful TED talks are built around a compelling story. There are a number of reasons for this--a personal story builds credibility and establishes a connection with the audience--but it’s also because stories are a powerful way of presenting and organizing content in their own right...
Read MoreDr. Steven Hayward
Among the many puzzles you have to solve on your TEDx journey, one that comes up sooner or later (usually it’s sooner and later) is the question of how and when to use research, and, more particularly, how to best convey quantitative information without losing the...
Dr. Steven Hayward & Cesar Cervantes
Whether it’s a sentence or a vacation or a TEDx talk, it's beginnings and endings that people focus on most, and which they remember long afterwards. “That talk has an amazing middle,” said no one, ever. And for that reason...
Dr. Steven Hayward & Cesar Cervantes
“Let’s start at the very beginning, it’s a very good place to start.”
Julia Andrews, The Sound of Music
Whether it’s a TEDx talk or a keynote speech or a musical scale, the way you begin doesn’t just matter, it matters a...
By Dr. Steven Hayward & Cesar Cervantes
So you’ve pitched, landed, written, and rehearsed your TEDx talk and now, somehow, it’s next week. There’s part of your brain that doesn’t know how this could be possible, and thinks back nostalgically to three months previous...
By Dr. Steven Hayward
When it comes to TED talks, the first thing most of us think of is the “big idea” talk that has become the bread and butter of the platform. They focus on getting across the kind of knowledge that can turn your world upside down, transformative concepts that...
By Dr. Steven Hayward & Cesar Cervantes
One of the questions most often asked by people faced with the prospect of giving a talk has to do with the issue of whether to use visual aids or not. Slides can make or break a presentation, but it’s not always clear that you need them at all....
By Dr. Steve Hayward
As you might guess, one of the most frequent questions we get asked by clients has to do with how best to title their TEDX talk. As anyone who has scrolled through the seemingly endless TED website will tell you, deciding whether to click or not, the title of a talk plays a...
By Dr. Steve Hayward
For as long as there have been human beings, there have been some who have had to memorize a talk. It’s something that has made people worried for thousands of years--where do you even start?
As you might imagine, this is a topic that comes up all the time. After...
- Dr. Steven Hayward
This month we turn to the question of “anchors” and why they’re important to consider as you sit down and start to write your TEDx talk or keynote speech.
It’s often the case that a compelling anchor can be what separates a good from a great talk--but...
- Dr. Steven Hayward
We work with a wide variety of clients, each of whom comes in with their own energy, as well as unique goals and approach. We get them to the TEDx stage of course, but some are also looking to craft a signature talk or maybe they’re just looking to give a speech at...
By Dr. Steven Hayward
There are a lot of misconceptions about what a “Signature Talk” is, so let’s start by clarifying how it’s different from, say, a TED talk--and also why it’s important to take the time and craft yours to make it as effective as possible.
Put...
- Dr. Steven Hayward & Cesar Cervantes
It’s no secret that the most powerful TED talks are built around a compelling story. There are a number of reasons for this--a personal story builds credibility and establishes a connection with the audience--but it’s also because stories are...