What Gets Speakers Booked Now
I just wrapped a conversation (video below) with Amy Taylor, founder of LOUD Management, about what it really takes to get booked and build a speaking career that lasts.
Amy shares what separates speakers who get attention from those who actually get booked, along with practical ways to strengthen your positioning, increase your credibility, and build visibility that creates opportunities beyond a single speaking engagement.
If you've ever wondered how to stand out in a crowded speaking market, get booked for more keynotes, or turn one speaking opportunity into many more, this is the conversation!
In this video you’ll learn:
* What it really takes to build a professional speaking business and the difference between speaking as a hobby, using speaking for lead generation, and treating it as a serious business.
* Why results and reach are both essential for building your reputation, and how delivering a great talk while consistently building genuine audience connections can create long-term opportunities.
* How to stand out in an increasingly crowded speaking industry by getting clear on your niche, your expertise, and the specific audience you want to serve.
* Why authentic speaking clips can be more valuable than flashy speaker reels, and how a strong 5–10 minute raw clip can give meeting planners and bureaus a better sense of what you can actually do on stage.
* Practical ways to build visibility and attract more opportunities through LinkedIn, podcasts, newsletters, live conversations, and other forms of consistent content.
* How to turn one speaking engagement into additional opportunities through testimonials, referrals, introductions, breakouts, sponsor conversations, and other spin-off business.
* Why relationships with meeting planners, bureau agents, and fellow speakers matter so much, and how building a small circle of genuine advocates can be more powerful than sending hundreds of generic pitches.
* How to choose the right speaking topics and niche without simply chasing the latest trend, while still understanding what topics are currently in demand.
* Strategies for negotiating speaking engagements, including how to think about your fees, travel expenses, additional offerings, and ways to create more value from lower-fee opportunities.
* How AI can support your speaking business without replacing human connection, from finding potential leads to making outreach more efficient while keeping relationships at the center.
* Why small audiences and unconventional opportunities can lead to big things, and how newsletters, local groups, smaller events, and creative experiences can help you build your reputation and create new speaking opportunities.
* The difference between a speaker manager and a speaking bureau, and what speakers should understand before deciding which type of support is right for their career.
* Why consistent daily action matters, and how small steps like engaging on LinkedIn, practicing your keynote, building relationships, and following up can add up to a sustainable speaking career.
