How to Build a Mission-Driven Speaking Career
In this interview, I sit down with entrepreneur, TEDx speaker, and author Bill Canady to unpack what it really takes to survive setbacks, grow strategically, and build a business that doesn’t just make money but lasts. From monetizing your message to navigating tough times, Bill shares hard-won wisdom every solopreneur and small business owner needs to hear. (Watch full video below!)
🔸 Key Topics Covered:
🟧 Start With Mission: Why clarity of purpose beats hype every time, and how defining your mission keeps you focused when challenges hit.
🟧 Speaking That Converts: Why every talk (even a free one) should lead to clients or new opportunities, and how books and TEDx can amplify your reach.
🟧 The Power of the Book Model: How using a book as both compensation and a lead magnet creates face-to-face connections with every audience member.
🟧 Resilience in Business: Common mistakes entrepreneurs make during downturns from and how speed, honesty, and agility are the real game-changers.
🟧 Cash Flow Is King: Why profitability means little without cash flow, and practical steps to recognize and respond to trouble before it’s too late.
🟧 The Three Roles You Need: Visionary, operator, and coach. Why no entrepreneur can succeed without all three.
🟧 Growth vs. Lifestyle Business: How to decide if you should scale, restructure, or stay lean — and why the “right” answer depends entirely on your end goal.
